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The new stylish alternative to smoking

Philip Morris International has launched the most advanced version of its innovative, smoke-free product, IQOS in South Africa. The new IQOS 3 and IQOS 3 MULTI have improved design, functionality offering adult smokers a better alternative to cigarettes.

IQOS is an award-winning, technologically advanced heat-not-burn alternative to cigarettes and offers a cleaner way of enjoying real tobacco with no smoke, no ash and less smell. IQOS also generates on average 90% lower levels of harmful chemicals compared to cigarettes.

The new IQOS 3 and IQOS 3 MULTI delivers a premium tobacco experience with simplified usability, personalization and taste from real tobacco rather than liquid.

“The best thing a person can do is quit all forms of tobacco and nicotine altogether,” says Philip Morris South Africa Marketing Manager: Reduced Risk Products Blaine Dodds. “But despite all the efforts, warnings and campaigns to reduce smoking around the world, the World Health Organisation (WHO) expects more than 1-billion people will still be smoking in 2025 – about the same number as it is today.”

“PMI has made a commitment to a smoke-free world and IQOS has already helped nearly 6-million adult smokers stop using cigarettes and switch to smoke-free alternatives,” Dodds adds.

“Thousands of adult smokers per day globally make the change and switch from cigarettes to IQOS. The conversion to the product in SA has been very encouraging as well,” says Dodds. “Furthermore, the large majority of smokers that switch to IQOS enjoy the product and its benefits enough to fully convert to it. In fact, in South Africa, 85% of smokers who switch to IQOS, continue to use it.”

Plus, he adds, those who switch to IQOS notice other benefits: IQOS leaves less lingering smell on hands, hair and clothes comparable to cigarettes.

“The update of the product comes after two years of global development resulting in improved design and functionality, leading to a more sophisticated device that is easier to use and to clean, with longer battery life while offering the most refined and enjoyable tobacco experience for adult smokers who would otherwise continue to smoke.”

“Both devices have been driven by customer feedback on the older generation of IQOS devices, which, includes a more sophisticated design, while retaining the iconic IQOS look,” Dodds illustrates.

The new products have new features including: a simplified user interface, smaller holder and charger, and a more sophisticated design, while the revolutionary IQOS 3 MULTI provides 10 consecutive uses without needing to be recharged, Dodds adds. “The products are more functional with its smaller holder and charging innovations.”

“As well as state-of-the-art design and premium feel, IQOS 3 and IQOS 3 MULTI comes with a choice of 500+ colour combinations and accessories.”



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