New Pringles flavour combines two SA favourites
In a launch that begs the question, “What took so long?”, Kellogg and Unilever have teamed up to cojoin their über popular Pringles and Aromat brands.
“Chicken Salt Flavour” is their new crunchy creation inspired by South Africa’s love for potato chips, chicken and Aromat, a well-known local household staple for over 60 years.
Says Vuyo Henda, marketing manager at Aromat: ‘Both Aromat and Pringles are iconic South African brands and are well-loved. Together we were inspired to create a new and exciting flavour that would appeal to a wide range of South African consumers.’
Adds Nikki Tan, brand manager at Pringles: ‘Pringles is known for pushing the limits of flavour innovation and has been delivering epic flavour mash-ups by partnering with iconic brands globally.
“It is for this reason that we are excited to be partnering with a brand that is iconic within the South African market. We hope to surprise our consumers by bringing their two favourite brands together to create a flavour fusion that’s innovative and delicious.’
Henda says that more collaboration from these two brands should be expected in the future: ‘The “Chicken Salt Flavour” is just a start of what could potentially be a long-term collaboration of new and exciting flavour innovations for both snacks and seasoning categories.’