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New 100% plant-based and vegan friendly pizza launched in South Africa

The Fry Family Food Co. leaders in the plant-based food category, have just launched their new artisan, stone-baked vegan pizzas. These are the first pizzas produced by the brand and are 100% plant-based.


“Pizza is a new journey for us and we are very proud of this new range,” says The Fry Family Food Co International Marketing Manager Tammy Fry. “The pizzas are delicious and are proof that there doesn’t need to be a trade-off between taste and plant-based eating.”


The range includes two delicious varieties. The Smoky BBQ style pizza is perfect for entertaining friends on a ‘Fryday’ night. It’s topped with Fry’s marinated Chicken-Style Strips, roasted red onion and grilled peppers.


The Mediterranean pizza offers an authentic taste of Italy and is made with sliced cherry tomatoes, baby spinach, black olives and Fry’s Chicken-Style Strips rubbed with Italian herbs. Both varieties are non-GM and dairy free.


Explains Tammy, “Our pizzas are crafted in Italy and the sourdough base is hand stretched and leavened for 24 hours, then wood fired to create an unforgettable taste experience. They are also a wonderfully convenient way for people to bring more plant-based eating into their daily lives – they are delicious and so easy to prepare.”



The new range of vegan pizzas from Fry’s prove plant based pizzas do not have to sacrifice taste

Artisanal sausages


Aside from the new pizzas, the company also launched a new range of artisanal sausages. There are two delicious flavours in the new range - the Wood Smoked Breakfast Bangers (smoked to perfection and seasoned with Fry’s secret spice blend) and the Artisan Mediterranean Sausages (seasoned with sweet rosemary, garlic and green olives).


“The quintessential Fry’s sausage has always been a corner stone of our product range, and was one of the first products that my dad, Wally Fry, made in our kitchen all those years ago. We have gently expanded the range over the years, but these two new artisanal flavours are going to take our sausage offering to the next level.


The flavours took a while to perfect as we were looking for something very specific, but our innovation team have nailed it and the Wood Smoked Breakfast Bangers and Artisan Mediterranean Sausages are delicious and versatile,” says Tammy.


Adds Tammy, “There are loads of brand-new sausage recipes on our website inspired by the new additions.


There is now no reason to feel deprived when you swap your meat sausage for a much healthier plant-based one. All the recipes are available in our new sausage cookbook ‘Fry’s with a bang’ which you can download for free.”


To download the cookbook click here. [Link: https://www.fryfamilyfood.com/za/wp-content/uploads/2019/09/Sausage-Booklet-LS.pdf]

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