illycaffè and JAB announce a trademark licensing agreement
illycaffè and JAB, through its JDE platform, have announced a trademark licensing agreement for the production and distribution of illy branded aluminium capsules. JDE will produce the new capsule to meet the illycaffè standard of excellence and will make them available on the global market in the first half of 2019.
“This agreement reflects our mission: delight quality of life lovers all over the world with the greatest coffee nature can provide, enhanced by sustainable practices and technologies and the beauty of the arts,” says illycaffè CEO Massimiliano Pogliani.
“We found in JAB the right partner for this new business. Making the illy-experience more and more accessible to consumers globally is fundamental for our strategy and it is the reason why we decided to enter such a broad market standard through a licensing agreement. The quality leader and the market leader are putting together their excellences for the benefit of the customer, who is the focus of this project. Millions of coffee lovers will be able to greatly benefit from their freedom of choice. And this is very exciting”.
“We are very pleased and honored to form this strategic partnership with illy, a global
leader in the premium coffee space, to expand its coffee experience into a new segment globally,” says JDE CFO Fabien Simon (speaking on behalf of JAB and JDE). “Through the JDE platform, JAB has a rich history of more than 265 years of coffee expertise across a variety of technologies, with leadership positions in key coffee markets around the world in modern and traditional trade. Through this trademark licensing agreement for the production and distribution of illy-branded aluminium capsules, we are committed to deliver the quality consistent with the world reference illy in-cup experience”.
JDE will be producing and distributing the new capsule internationally in the Retail trade (Modern Trade and traditional). In order to maximize synergies with illy omni-channel presence, illycaffè will oversee distribution in Italy and in all the other sales channels.