FUTURELIFE launches High Protein Shake in a novel dual pouch
FUTURELIFE, a leading functional foodbev brand in SA, has launched High Protein Shake, supplied in a novel dual pack that transforms into a ready-to-drink.
Small enough to fit into lunch boxes and handbags, FUTURELIFE’s High Protein Shake is packaged in a novel dual pouch system.
With purified water on one side of the pouch and FUTURELIFE’s high protein powder on the other – a simple “squeeze, pop and shake” mixes the contents and “delivers a delicious shake that can be enjoyed straight from the pouch”.
“As it doesn’t require refrigeration and has a long shelf life, this high-protein shake will appeal to people who have busy lifestyles, are physically active, and want to eat on-the-go,” says Mark Bunn, MD of FUTURELIFE South Africa.
“Of the requests received from consumers about product development, the one that’s top of mind for many consumers – especially those who take their exercise seriously – is a quick and easy protein alternative,” Bunn explains.
“These are people who want to increase their protein intake to meet increased protein requirements and repair muscles after exercise.”
Each serving of FUTURELIFE High Protein Shake delivers 16 grams of protein. It has been scientifically formulated with SmartProtein3D which is a scientific blend of three protein sources: whey, casein, and soy.
This combination, says the company, provides a more balanced, longer-lasting amino acid profile than a single protein source, thereby optimising the muscle repair process.
“Due to the nutritional benefits coupled with the single-use hygiene factor, we’re expecting that the High Protein Shake will enjoy a far wider reach in the marketplace.
“It is an ideal supplement that can be used by the whole family and as a result, we will be reaching new consumers and this should encourage incremental growth in the category,” Mark says.
The Double Belgian Chocolate-flavoured FUTURELIFE High Protein Shake is currently available at leading retailers throughout South Africa.