Expanding retail group increases its footprint with 16th store opening
Updated: Oct 8, 2019
In line with its expansion plans, the Kit Kat Group recently opened its 16thKit Kat Express store in Hammanskraal, north of Pretoria.
The enlargement of the group’s Express stores are a key focus area of the Kit Kat group’s growth strategy. Its expansion plans for the Express division are ambitious and adding to the planned opening of the 17th outlet in Q2 2019 are bold targets to take the number of locations to 100 in Gauteng.
This expansion comes at a time when South Africa is experiencing an economic downturn with unemployment rates rising. South Africans are now digging deeper into their pockets and with food and commodity prices on the increase, there is even more reason for the Kit Kat group to prioritise value for money.
Over the years the Kit Kat brand has built strong consumer trust based on its steadfast commitment to customer value and further growth will cement its position as one of the leading FMCG players in Gauteng.
“We have always endeavored to bring the best possible prices to our customers and believe that our shoppers can expect to spend up to 15% less on their monthly bill when shopping at our stores. This has always been core to our Cash & Carry outlets and is now a reality for Hammanskraal consumers who now have access to the same value,” says CEO Riaz Gani.
“Not only do we see job opportunities created by the new store openings, but the involvement of our business in the communities in which we operate makes this company one to be proud of.”
“As competition in the retail sector intensifies, we continue to focus aggressively on the growth of our business, remaining true to the foundation that we have built over the years and looking at innovative ways of remaining relevant and providing an affordable and convenient shopping experience for all customers who come through our doors,” Gani continues.
The Kit Kat Group plans to open 85 additional Kit Kat Express Stores, increasing its footprint to 100 locations.