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Emollient market driven by increasing personal care, cosmetics demands

The global emollient market will see a continued increase from 2018 to 2027 in the face of surging personal care and cosmetics demand worldwide.


Natural emollients witness increasing proliferation on account of broader macroeconomic developments


A significant shift in the lifestyle induced by a plethora of multipronged factors, including environmental awareness and health and wellness education, has influenced consumers to seek transparency in the products they purchase. Dissemination of information regarding harmful effects of chemicals has led to a significant shift towards product ingredients that are derived naturally as compared to those manufactured artificially. Animal and plant-derived emollients that are devoid of chemical modifications are witnessing a steady surge in demand. The unrefined emollients including tocopherol, carotenoids, hydrocarbons, steroids, triterpenoids and alcohol are considered superior formulations over chemically modified emollients in emollient market. Emollients have been a prime ingredient in the personal care industry and demand for natural emollients is rising in consonant with the rising demand for natural personal care products.


Demand for emollients from the cosmetics industry to witness 1.6 x growth through 2027


Owing to the numerous intrinsic properties of emollients, their extensive application in cosmetics products has made them the second major group of ingredient used in cosmetics after water. Almost all commercially available emollients including hydrocarbon, ester, ether, and silicone are used as one or more ingredients in the cosmetics products. Demand for emollients from the cosmetics industry is likely to witness 1.6x growth to reach $340 billion by 2027.


Ether, ester and fatty acid to collectively account for over 60% market share, fatty acid to capture the largest share


Among commercially available emollients, demand for ether, ester and fatty acid type of emollients has been on the rise owing to their superior property and easier accessibility of raw materials. Fatty acids or lipids are versatile and find wide-ranging applications in the manufacture of cosmetics and personal care products including creams, gels, lotions and serum. Ether emollients dominated the emollient market in terms of value in 2017, however, fatty acid emollients are estimated to outsell ether and dominate emollient market revenues by the end of the forecast period.


Silicone emollients likely to witness healthy growth, albeit from a low base


Although silicone lags behind in matching the race against the massive application of ether, ester and fatty acids in the cosmetics and personal care products, outstanding physical and chemical properties enable silicon to serve functions more than an emollient. As silicon forms a strong bond with oxygen, silicon emollients are chemically inert and resistant to oxidation and humidity. In addition, low surface tension allows silicon emollients to enhance distribution and improve spreading whereas high vapor pressure increases the volatility of emollient formulation. Owing to these properties, silicone derivatives find widespread application in reducing tackiness, obtaining non-greasy skin and in anti-foaming agents. The widespread application of silicon derivative is likely to augur well for the silicon-based emollients segment with 1.3x growth during the forecast period.


Semi-solid emollient continues to outsell solid, power/flakes, and liquid variants

Demand for semi-solid emollients continues to be higher than other commercially available forms, including solids, powder/flakes, and liquid. Apart from the emollient formulation, manufacturers in the emollient market need to observe user acceptability for texture as well as performance. Preference for semi-solid emollients is observed to outclass other forms of emollient and is expected to capture over 33% of the total market share in terms of volume during 2018-2027.


Competitive landscape


The section of competitive landscape delivers insightful information on the emollient market. Along with a dashboard view of the key market players, the section profiles the market players, along with offering in-depth information regarding product portfolio, current market size and notable business strategies. Some of the key players identified in the emollient market report include BASF SE, Croda International PLC, Lubrizol Corporation, Evonik Industries, Stepan Company, Lonza Group, Dow Chemicals, Eastman Chemical, Solvay SA, and Clarient AG among others.

With the ongoing demand for natural and organic emollients, manufacturers have introduced different emollients in the past half a decade. In addition, other strategies such as expansion and novel product introduction are also being witnessed in the emollient market.





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